After months of Blockbuster touting its Total Access plan that brilliantly gives the company an obvious advantage over NetFlix by allowing customers to exchange movies in store at no cost, the video rental giant has already lost the plot. In a marketing blunder that will undermine their own Total Access advertising campaign, Blockbuster has undercut NetFlix by $1 in a Blockbuster By Mail plan that doesn't allow the in-store exchange.

Is it really worth the confusion and complaints this idea will surely bring in order to undercut NetFlix by a buck? hmmm...